The theme of the music video is multiplicity, and critics complimented its futuristic setting. during a live episode of The X Factor on November 28. In the United Kingdom, "Scream & Shout" became will.i.am's second consecutive number one single, Spears' sixth number one and her first chart-topper since " Everytime".Īn accompanying music video directed by Ben Mor was shot in October 2012, and premiered in the U.S. In the United States, the song peaked at number three on the Billboard Hot 100 and became the first number one song of the newly established Dance/Electronic Songs chart. The song was a commercial success worldwide, topping the charts in over 24 countries and reached the top five in Australia, Czech Republic, Russia, Slovakia, South Korea and Sweden. Some critics described the song as a dark club track, but others criticized the use of Auto-Tune on the vocals. "Scream & Shout" received mixed reviews from music critics. It includes a reference to the lyric "Britney, bitch" from Spears' 2007 single " Gimme More". "Scream & Shout" is an upbeat dance pop song its lyrics are about having a good time on a night out. The song was written by will.i.am, Jef Martens, Tulisa, Jean Baptiste and was produced by Martens under the alias Lazy Jay, with additional production by will.i.am. It was released on November 20, 2012, by Interscope Records as the second single from the album, and sent to mainstream radio in the United States on November 27. " Scream & Shout" is a song by American recording artists will.i.am and Britney Spears, taken from the former's fourth studio album #willpower (2013).
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